In this episode, we’re hanging out with Tiffany, the founder of Imprinted Supplies, and diving into the story behind one of the go-to wholesale supply brands in the permanent jewelry world. From chains and connectors to charms and custom-designed components, Tiffany has built a brand rooted in quality, intention, and truly understanding what artists need.
Her journey started in 2014 with a simple moment—buying a birthstone necklace for her daughter and realizing the quality just wasn’t there. That spark led her to source her own supplies, start making jewelry, and launch her business just before welcoming her second child, all while working full-time as a nurse. Fast forward through COVID, and what started as a side hustle turned into a thriving jewelry supply brand as her nursing career slowed and her business exploded.
We talk about her early days in permanent jewelry, including buying a welder and trying in-person services for a few months before realizing her strengths were better used behind the scenes. That pivot led her into designing connectors, manufacturing in-house, and creating exclusive products that artists literally can’t find anywhere else.
This conversation is packed with gold—mindset shifts, business growth, and practical strategy. Tiffany shares how thinking like a buyer (not a seller), listening to customer feedback, and simplifying the shopping experience helped scale her brand. We also dive into chains, gauges, jump rings, metal pricing, and how rising material costs are changing the industry. Plus, we chat about marketing through education, answering FAQs on social media, building trust through quality, and creating content that actually helps your customers.
We also touch on building her website, moving beyond Etsy for more control, the power of in-person connection at events like PJX, and why focus, clarity, and learning to say no are essential when you’re growing a business. This episode is full of real talk, real strategy, and real inspiration for permanent jewelry artists and product-based business owners ready to build something sustainable and meaningful.